![]() “I can show these images to my supply chain during the product development.” “The better I can represent the materials, the more likely I’ll get the product to be manufactured the way I want it,” he says. “I can take photos of the materials to use as textures,” he says.įor Olafsson, Unity Forma is not only a visualization engine but also a manufacturing quality assurance program. “We anticipate Unity Forma will become the bedrock of modern marketing, enabling brands to create and deliver stunning content and interactive experiences in record time.”Ī feature of Unity Forma that Olafsson likes most is its material accuracy-the reliable way the software replicates the texture and colors of the manufacturing materials. It “empowers marketing professionals to harness the power of real-time 3D without needing to learn Unity deeply, or how to code,” explains Clive Downie, chief marketing officer, Unity. The virtual product launch took place in December 2020 during the pandemic shutdown, with a series of video demos and online press briefings. “But for discussion with my salespeople, I usually bring the model into Unity Forma.”īased on the Unity game engine, Unity Forma is an interactive product configurator targeting marketing teams. “We use SOLIDWORKS CAD to design the product, then render it in KeyShot,” explains Olafsson. The monkey and unicorn stickers, the extra padding around the earmuffs, and the color palette featuring rose pink, sun yellow and cool blue, are all clues to who Olafsson’s customers are: multimedia-savvy kids. Petur Hannes Olafsson, founder of ONANOFF, is the creator of BuddyPhones and StudyPhones, available through Best Buy, Walmart, Verizon stores and Amazon, among others. ![]() Here, we look at Unity Forma and Unreal HMI, two products allowing engineers and designers to take advantage of the rich game-development tools without learning the code and jargons of game development. In the last few years, in the quest for new markets, game engine makers began repackaging different features in their products for specific applications and verticals, making adoption much easier. The steep learning curve discourages many CAD users from venturing into Unity and Unreal Engine (from Epic Games), two leading game engines. That requires a higher degree of visual fidelity beyond what CAD packages normally provide.īut editing in game engines, which typically caters to polygon- and mesh-based modelers, is not a natural skill for parametric CAD software users. From consumer goods to automotive, manufacturers began relying more on 3D models instead of physical mockups for product development and design decisions. Engineering’s flirtation with game engines began with the shift to digital prototypes.
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